Hello, I am Thye.

I'm a Data and User-driven Product & UX Manager with a passion to fuse Self-Awareness with the Agile Mindset.

Who I have worked with

My Experience & Purpose

I have over 15 years of experience creating solutions for multiple industries which include Automotive, Fintech, Web3, Energytech, Sustainability, Health & Fitness, Consumer Appliances, e-Commerce, Business Management, Logistics, Insurance, F&B and Travel.

Currently Head of Product & UX at Motorist.sg (vehicle marketplace) and also the Founder of GdWrk.io (self-improvement), I have worked with digital teams of all sizes, ranging from high-growth startups like Glife (foodtech) to larger companies such as SPgroup (energytech) with the aim to contribute to Product, UX and Agile Leadership.With change, comes discomfort and resistances to adapt into new mindsets and practices.

Through Self-Awareness frameworks, I want to create openness between team members to be able to communicate better, understand problems very well before diving into solutions and create a non-toxic learning cultures.

Anywhere that I contribute to, I wish to align stakeholder interests, while setting up initiatives, strategies, learning cycles and team cultures to drive better, measurable product goals and business outcomes.

Work that I do

UX Design

I work with teams to understand user behaviour, get customer feedback and deliver intuitive experiences.

View my latest work

Product Management

I work on product strategy, customer development, prioritisation and success metrics tracking.

View the products


I research, design and develop tools and frameworks to help people be self-aware, improve and transform.

View the developments

Agile Coaching

I serve teams to improve alignment, communicate better, collaborate more effectively and adapt to change.

View my experiences

My Articles

How do I serve


Creating Value With Innovation
Setting Up New Cultures
Developing Individuals & Teams
Improving Communications
Developing Trust


Serving Before Leading
Courage Over Fear
Surfacing Honesty & Transparency
Letting Go of Egos/Barriers


UX, UI Design & Research
Agile & Scrum Framework
Digital Product Teams


Figma, Sketch, Zeplin, Invision
GSuite & Microsoft Office
JIRA, Confluence, Trello, Slack

Contact me


Thye has always had an unquenchable thirst and curiosity for improvement - be it for designs, team processes or even himself. By putting in the effort day in and day out, the shift may seem small but they all add up to transformative changes in time to come!

Khai Seng Hong

Founder & Director, Studio Dojo

Thye's most enduring contribution to our company is the mindset change among founders. Mindful leadership and facilitation activities are increasingly gaining popularity among startups and corporations seeking to do better work. Through a series of activities and sharing sessions, we have managed to successfully breakdown interpersonal and intergroup challenges to become a more cohesive & resilient organisation. Thanks Thye!

Melvin Goh

Co-Founder, Have Halal Will Travel

Communicative and doesn't beat around the bush to share with you what works and what won't.

Zack Yap

Head of Product, Xfers

One of the characteristics I valued most about Thye was his openness in doing what’s needed to achieve better outcomes. He is also responsible, committed and driven to create value which makes our collaboration an enriching experience.

Stanly Lau

Software Development Coach/Mentor, Odd-e

Thye exudes empathy for the people around him, and he serves to help you or your team become introspective and positive. He creates a space for teams to communicate better and self-regulate themselves to overcome their obstacles.

Winston Teo

Engineering Lead, Shopify (Singapore)

Thye worked with us as a designer at the beginning, but he grew into a team coach. His ability to bond with others, start conversations, identify problems and lead them to solutions has contributed to a stronger mobile app team at SPdigital. I value him as he isn't afraid to speak about his problems at work, and it makes me feel okay to talk about my own experiences too.

Chang Sau Sheong

CEO, SP Digital - SP Group

Thye is a strong UX Designer and Agile Coach who isn’t afraid to speak his mind on design approaches and the challenges faced at work. He has an extreme passion in facilitation and always aims to surface and solve problems across different people and teams in the organisation. Thye's sociable and high energy helps to build stronger bonds with his colleagues beyond just work. This makes Thye a valuable colleague and good friend to have.

Chong Yao Long

Principal Experience Designer, SP Digital - SP Group

Thye is proactive in anticipating team needs during execution; he is a natural leader in mitigating issues and encouraging team members to strive for success with an open-minded culture. I would recommend Thye to any organisation that need an active team player and the ability to influence and change how teams work together.

Jona Neo

Product Director, SP Digital - SP Group

I’ve known Thye for 7 years and worked as a colleague with him for close to 2 years. It is mainly during that period when we worked together; we got to know each other better. I got to meet the version of him who is always willing to help others. He offered everyone - people who knew, and he didn't know - his advice when they needed it.

Sometimes he had the solution which he gave, and sometimes just having him to listen was enough.

I can recall at least two instances where he offered to speak to me after noticing I was stressed and going through a tough time. He offered to walk with me and shared his thoughts. During that 30 mins walk or so, I found he cared for me as a colleague and as a friend. But this is also true for everyone whom he knows in his life.

He is honest with his opinion and doesn't hesitate to speak out when he disagrees. It is this nature of Thye that makes him unique from others. A lot of people I know are willing to adjust and suffer with their circumstances. Whereas Thye is willing to take action and improve the environment for him and the people who are in that environment.

People like Thye can bring positive energies to wherever they go and can lift the spirit of others around them. I am blessed that I got to know him and his actions and suggestions have a massive impact on my life in a positive way.

Subhransu Behera

Organizer, iOS Conf SG

Thye was competent, focused on aligning my team's interests and went the extra mile to deliver what my business needed despite the challenges faced. We are proud of the results we have produced together.

Terence Tan

Founder, Santus

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